In today’s world, the rules of any industry are essentially the same. This is the internet age, and exposure is everything. As a result, a growing number of KOLs (Key Opinion Leaders) have emerged.
These KOLs have become the primary source of information for young people. After all, who doesn’t scroll through social media daily? With the massive traffic generated by new media platforms, many advertisers have invested heavily in this space.
KOL channels have completely replaced traditional television, and advertising has gradually shifted to these platforms. Of course, the cost of placing ads on KOL channels is steep.
To ensure that Aurora’s new perfume launched with a bang, Julian had started building anticipation early, creating a buzz that left everyone intrigued.
Mona noticed that the most prominent spots across various channels were plastered with ads for Young Love. With international superstar Candy as the spokesperson, the campaign had already captured widespread attention.
Although it was a brand-new label, the fact that it was being promoted so aggressively by major platforms indicated the brand’s confidence. Otherwise, such extensive pre-launch publicity would have been a waste.
The new company, Sun, had even managed to secure a top supermodel as its ambassador. It exuded wealth and ambition, making it clear that this was no ordinary brand.
Aurora had also filmed an advertisement centered on youthful love. Its fresh, elegant aesthetic quickly caught the audience’s attention.
In today’s society, heavy makeup is a thing of the past. Many beauty influencers now promote the “barely-there” look, making natural, fresh styles highly popular.
The promotional video perfectly captured this trend. Its minimalist, sophisticated packaging evoked a sense of nostalgia and whimsy, stirring the hearts of many women.
Sun’s official social media accounts had gained a significant number of new followers, and engagement was surprisingly high.
“Miss Montgomery, look-so many people are excited about our perfume,” Ian said, glancing at comments on social media.
Aurora had been so busy with the perfume itself that she hadn’t had time for the promotional aspects. Julian had assured her earlier that he would handle the advertising, and she hadn’t expected such an overwhelming campaign.
Looking at the influx of comments and fans on the official account, Aurora gave a brief nod. “Yes, let’s do our best and not let them down,” she said, before turning her attention back to her growing list of tasks. As the launch event approached, the workload only became more demanding.
“Miss Montgomery, here’s the schedule for the launch event. Please take a look,” Ian said, handing her a detailed itinerary.
Over the past few months, Ian had grown significantly. The once-inexperienced assistant now exuded confidence and efficiency.
Aurora scanned the schedule. It was meticulously planned, tightly packed but still engaging. This was Ian’s first time handling such a major event on his own, and Aurora’s decision to entrust him with it showed how much faith she had in him.
“Not bad. The schedule is well-organized and interesting. For your first attempt, you’ve done an excellent job,” Aurora said, offering her praise.
During the months when Aurora had been away, Ian hadn’t been idle. He had studied hard, managed venue arrangements, and liaised with mall representatives. For the past two weeks, he’d worked tirelessly from dawn till dusk. Aurora’s compliment made all his efforts feel worthwhile.
“Thank you, Miss Montgomery. I’ll keep working hard,” Ian replied, though he kept to himself the thought that he wanted to become a stronger support for her.
“Alright, you can go for now. Oh, by the way, on the day of the launch, I’ve invited Candy to attend. Will you be handling her reception, or should Heather take care of it?”
Candy was a major celebrity. Aurora had interacted with her in New York while using her DO identity, which only a select few knew about. Candy, a huge fan of DO, had discovered Aurora’s secret by chance.
When Aurora invited her to be the brand ambassador, Candy readily agreed. Strangely, she didn’t even request a fee, considering it a favor to Aurora. All she asked in return was to have priority access to DO’s next product.
DO’s items were so exclusive that they often sold out during preorders, and each release was limited to 10 pieces or fewer. It had been six months since DO’s last launch, and the international market was growing impatient.
What made DO so coveted was its unique approach. Unlike money-driven designers, Aurora only launched products when inspiration struck. This ensured that every item was a masterpiece, beloved by her fans.
“Heather is a girl, so it’s better for her to handle this. I’m swamped these days, and we don’t want to risk neglecting Candy,” Ian quickly decided.
“Alright. Inform Heather that she’ll be in charge of Candy’s reception,” Aurora said, relieved to delegate the task. She had already called Candy to explain that she wouldn’t be able to greet her personally.
“Yes, Miss Montgomery.” Ian left promptly, eager to return to his work. He had come to enjoy this busy lifestyle, finding a sense of purpose in the chaos. Life, he realized, could be so fulfilling.
Ian approached Heather’s desk. She managed the fashion department and wasn’t as overwhelmed as Ian, though she often helped him when he needed an extra hand.
“I can’t make it, so Miss Montgomery has asked you to handle Candy’s reception. Are you okay with that?” Ian asked.
Heather, who had never done anything like this before, felt a mix of excitement and nerves. She had always admired Candy, and now she had the chance to meet her idol in person.
Aurora’s ability to invite Candy as their brand ambassador was itself impressive. Now, Heather was tasked with meeting Candy at the airport and arranging her stay. It felt like a dream come true-a chance to interact with her idol up close.
“I can do it. I’ll make sure everything goes smoothly,” Heather replied firmly, almost like a soldier reporting to her superior.
Her serious demeanor made Ian chuckle. He playfully flicked her forehead. “Do your best.”
Heather rubbed the spot where he touched her. It didn’t hurt, but there was an undeniable hint of intimacy in the gesture.
“Here’s Candy’s itinerary. Make sure you’re on time,” Ian said, handing her the schedule.
“Got it. I won’t be late,” Heather promised, her excitement barely contained. She couldn’t believe her luck-meeting her idol was something she had only dreamed of.