Chapter 1967: Envy

Book:The All-powerful Son-In-Law Published:2025-2-5

The next day.
Early in the morning, the streets of Clearwind Town were already bustling with people.
Due to the emergence of Starfall Shop and the birth of five Spirit Saint realm experts, a large number of Cultivators came to Clearwind Town every day.
Although Clearwind Town was not yet as prosperous as Zratol, it was showing signs of becoming the next major town.
Today, Starfall Shop released a major announcement that attracted the attention of many Cultivators: Starfall Shop was now recruiting franchisees and suppliers.
In the sky above the square, large characters formed by spiritual power read: “Starfall Shop is now recruiting franchisees and Spirit Herb suppliers within Martial Dynasty. Franchisees can represent Starfall Shop’s products, and suppliers can provide Spirit Herbs to Starfall Shop at favorable prices. Inquiries are welcome.”
Starfall Shop already had a high level of attention, and this major announcement sparked even more discussion.
“Franchisees? What are franchisees?”
“It should mean that interested large families can represent their products in various towns, and then Starfall Shop will give them a certain profit.”
“Is Starfall Shop looking for partners? Their prices are already very low, with little profit. If they share profits, will there still be any earnings?”
“Yes, it has been open for more than a month without any price increase, and now they plan to sell their products on a larger scale and recruit Spirit Herb suppliers.”
“I don’t understand at all what Starfall Shop is trying to do…”
Shortly after Starfall Shop’s announcement about recruiting franchisees, Zratol’s top family, the Watts family, announced their cooperation with Starfall Shop.
The next day, the high-level members of the Watts family, led by their head Wade, arrived in Clearwind Town.
Then, under the witness of thousands of Cultivators in the central square of Clearwind Town, both parties signed a franchise blood oath, creating a lively scene.
The franchise blood oath mainly emphasized two points:
First, the Watts family would be responsible for selling Starfall Shop’s pills in Zratol, becoming the only designated franchisee. Cultivators in Zratol who wanted to buy genuine Starfall Shop products could purchase them directly from the Watts family’s shops.
Second, both parties would jointly maintain the reputation and interests of Starfall Shop.
It was well known that the Zratol Watts family had close ties with Lord’s Manor, so it was not surprising that they were the first to respond.
However, this still caused a huge sensation.
After signing the oath, the Watts family began renovating three shops in Zratol on the same day.
The three shops were uniformly decorated in the style of Starfall Shop’s main store, with plaques at the entrance identical to those of Starfall Shop but with the addition of the word “Franchisee.”
Another day later, the three franchise shops under the Watts family opened for business.
The prices of pills in these franchise shops were no different from those in the main store in Clearwind Town.
Thus, Cultivators in Zratol who needed pills no longer had to buy them from resellers at higher prices.
On the opening day of the franchise shops, the scene was as bustling as when Starfall Shop first opened.
On this day, a middle-aged man and an elder stood at a distance, looking enviously at the bustling scene in front of the franchise shop.
These two were Ignacio, head of the Zratol Kaufman family, and Jaxton Kramer, the great elder of the Kaufman family.
“It’s been a long time since I’ve seen such a lively scene. It seems that the Watts family is determined to follow him all the way,” Jaxton said.
Ignacio nodded, his eyes flickering with light as he sighed softly. “His rise has been so fast that we were caught off guard. Now Clearwind Town’s reputation in Martial Dynasty is soaring.”
“Head, although Clearwind Town’s reputation is currently strong, it has also attracted many adversaries. The low prices of their pills disrupt market balance, which is not good for other families.”
“I heard that Phoenix Cry City’s Garner family, Heaven Wind City’s Booth family, and Maple City’s Norris family are preparing to unite against Starfall Shop. Bloodsoul Sect has been quiet for over a month due to significant losses but is said to be cooperating with these families.”
Jaxton shared the latest information he had obtained.
“What you mentioned must already be known to Starfall Shop. That’s why they adopted this franchise model. This method is indeed novel and can quickly expand business and attract allies.”
Ignacio immediately saw through the significant advantages of franchising.
In Awakened Continent, major families and sects valued resources highly.
They rarely shared their stores or profits with others.
Starfall Shop’s approach was indeed very rare.
“Great Elder, honestly speaking, I am a bit envious of the Watts family and Wade. Since that young man appeared, the Watts family has been rising. If this continues, the gap between our families will only grow larger,” Ignacio sighed deeply.
Originally, the Zratol Kaufman family, Watts family, and Golden Family were equally powerful. Now that Golden Family had been destroyed by the Watts family and their strength had greatly increased, the Kaufman family could no longer compare to them.
“In the current situation, I think we should wait and see. If I’m not mistaken, Heavensent Shop should take action soon,” Jaxton said.
“Heavensent Shop?” Ignacio raised an eyebrow, his eyes flickering with light.
Jaxton glanced in Heavensent Shop’s direction from afar and lowered his voice. “It has the backing of the Crown Prince.”
Ignacio nodded thoughtfully.
Heavensent Shop was one of Martial Dynasty’s top superstores with branches throughout Martial Dynasty in various towns.
Heavensent Shop dealt in a wide range of goods including spiritual weapons, pills, and ores and had connections with the royal family in the capital.
At this moment outside the franchise shop, Wade and Ramon noticed Ignacio and Jaxton and walked over with smiles.
“Ignacio, Elder Jaxton, since you’re here, why not go inside and take a look?” Wade asked with a smile.
Ignacio forced a smile and cupped his hands towards Wade. “Your franchise shop’s business is so booming; it’s truly enviable.”
“Haha, there’s no need to envy. If you want to join too, it’s not impossible,” Wade said with a laugh.
“What do you mean? Starfall Shop has already chosen your Watts family as its franchisee in Zratol…” Ignacio was slightly stunned and puzzled.
“Starfall Shop is not only recruiting franchisees,” Wade smiled slightly.
“You mean… Spirit Herb suppliers?” Ignacio instantly understood.
“That’s right. While selling pills, Starfall Shop also needs a large number of Spirit Herbs. The Kaufman family has extensive Spirit Herb plantations outside Zratol. So if you want to join, there’s no lack of opportunities,” Wade pointed out directly.
Ignacio pondered for a moment with light flickering deep in his eyes.
After chatting for a while longer, Wade and Ramon left.