“Thank you,”
She didn’t seem very excited judging from her answer, so Lin said, “Aren’t you interested in the salary or have you known it beforehand? With your experience, you should know that an assistant cannot have such high wages.”
“I have a slow reaction,”
“What a pity. I thought you’d be happy to nod or bend to my whims.”
“It’s not my style,”
“I don’t like flattering people, so I like your attitude,” Lin said, after a pause. “How many people are in your family?”
“Core family.”
Son or daughter?
“A son.”
“Well done,” Lin Yunan said, “If I get married and want a son, at least I won’t have problems in my career. If it were a daughter, am afraid one day my family business would be taken away by someone with a different name. Right, Xiao Lian, because we’re an underwear company, I wonder whether you are familiar with all sorts of underwear.”
“Fine, but I don’t know how familiar you want me to be.”
“Sit down, I feel pressure.”
Lin Huilian sat down on the chair opposite him.
He continued as Lin Huilian sat down, “I indeed have a high request. For example, if I give you a bra, you should be able to distinguish the style. If I let you touch it, you must tell me the texture. Most importantly, you should tell me the advantages and disadvantages. Now, the competition in the underwear market is becoming more and more homogenized, so it’s really important to come up with a brilliant design for our product. Although the branch office has no design department, I feel that if we can suggest improvements to the existing designs, or to propose novel design concept, I believe that the market share of Jia Mei Underwear will increase. ”
“Is that the duty of an assistant?”
“Why no?” Lin Yunan said, “I’m the general manager, my responsibility is to manage the Xiamen branch. Since our purpose is to gain more market share and popularity, isn’t it normal to discuss the underwear style with my assistant?”
“Well, you’re right.”
“A survey. Please be my target.”
“Well, go on.”
“I was involved in the board meeting before I came. They projected aiming to achieve a high-end underwear,” Lin Yunan said, “In fact, it doesn’t work according to our flow. However, high-end product is necessary to promote brand influence in the foreign market. So when they seek for my advice, I agreed with it. But I also warned them because the project needs huge investigation and commitment. If only the material of the underwear was raised and the price increased by several times or even a dozen times, the customer would only feel that it would be foolish to purchase it. Therefore, before releasing it, we must think of ways to improve the position of high-end underwear in our customers’ mind. For example, endorsement of the stars, walking shows of famous models, or sponsor variety shows. Then tens of millions or even hundreds of millions is needed.”
Seeing that Lin Yunan didn’t continue, Lin Huilian asked, “Then?”
“What’s your opinion upon high-end underwear?”
“I’m sorry, Director Lin,” Lin Huilian said, “I’m just a normal woman, so I dare not comment on such a lofty topic.”
“You are not an ordinary woman. You are a woman familiar with dressing. Assuming that the project is settled, we will definitely aim towards such women like you. It would cost thousands in purchasing a set of undergarments only women skilled in makeup and how to raise their charms for their bounding husbands. It’s simple, I hope you could analyse the project in a customer’s perspective.”
Lin Huilian was lost in her thoughts then she frowned.
After a minute of silence, Lin Huilian said, “Boss Lin, I suggest that we must create a side brand. It doesn’t work in our brand Jia Mei. In my impression, Jia Mei underwear featured in cost performance, so it was obviously impossible to aim towards high-end underwear. For example, if I told my friend that I bought Jia Mei underwear with a price of 10, 000 yuan, She’d think I’m a fool. Isn’t it supposed to be worth a hundred thousand or so? Is it possible I spend ten thousand dollars on a counterfeit brand? But it would be a different story if it was an independent branding of the high-end product. If the brand was named Mei Jia with an impression of high-end product, then my friend must be very envious of me, and will also ask me whether it’s comfortable to wear.”
Lin Yunan nodded at her words, “That’s right, we really need to create a side brand. Or our customers can’t accept it.”
“Well, I’m analysing it from a customers’ view.”
“What did you do before?”
“I opened a cosmetics store after graduation, and sold it because of marriage. I’ve been a full-time housewife since I married. Maybe because it is too boring, I agreed with Manager Ding to get a job.”
“What about the profit?”
“Not bad. Apart from the restaurant rent every month. The net profit is almost 15 thousand.”
“It’s better to be my assistant. There is no risk anyway.”
“Why?” Lin Huilian smiled, “If I piss you off, then it’s likely that you’ll dismiss me.”
“It seems impossible.” After pausing, Lin Yunan said, “Tell Manager Yu what type of desk you want by yourself. But it shouldn’t be more grand than mine, or I might really get angry.”
“Please phone her,” Lin Huilian said, “I actually know Manager Yu, but we don’t have a good relationship.”